You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget.

You’ll learn:

• How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
• Why email marketing can be a powerful and cost-effective way to grow your business.
• How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
• How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
• How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
• What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free workshop for main street small businesses in Hamilton. Laptop computers aren’t absolutely necessary for this class, but we recommend bringing a laptop to follow along.